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what is google search console and how we use in our site
Nowadays, there is a tonne of competition online. Every day, hundreds of new websites are launched, and in order to effectively compete, you must be able to continuously update your website’s many elements in order to attract more relevant traffic to your content.
But in order to achieve that, you must closely monitor how your website performs in the search results so that you can identify what is and isn’t working. This is where Google Search Console kicks in.
You certainly understand how important it is to use this free tool to learn more about your website, but knowing how important something is doesn’t mean you can use it to your advantage.
I wrote this Google Search Console beginner’s guide for that reason. It’s intended to assist you in learning how to utilise this fantastic tool to its fullest potential in order to significantly improve your website.
Let’s get started!
What is Google Search Console (GSC)?
In order to give website owners insight into how the search engine is processing and indexing their website, Google offers Google Search Console as a free online service. Similar to how creating a Google My Business page is important for business owners, it is crucial for the site owner.
It gives you the chance to fix any issues that can develop and jeopardise your website’s search engine rankings while assisting you in keeping track of and maintaining your website’s visibility in Google’s search results.
Webmasters can use this tool to check the status of indexing, increase the exposure of their website, and much more – all from a single, straightforward dashboard.
Even while you aren’t need to register for Google Search Console in order to appear in the search results, doing so might help you better understand how to raise the status of your website and get higher ranks.
You can accomplish the following using the many helpful analytics tools that GSC offers:
- Verify that Google can access the material on your website (and crawl it).
- Make an audit of your content using the performance report.
- Boost your Google search engine presence
- Receive alerts for any issues with your website
- Verify the appearance of websites for Google bots.
- Check out the most popular searches
- View your pages’ position in the Google index.
- Find out whether any of your pages have issues that Google has identified.
- Observe your AMP Pages and any mobile sites that require optimization.
- Get notifications for any indexing or spam difficulties that Google runs into on your site.
How to Use?
Identify the site’s owner
Obtain all the data that Search Console makes available. Find out more about how to prove that your website is yours.
Ensure that Google can access and understand your pages.
The Index coverage report provides you with a summary of all the pages on your website that Google has indexed or attempted to index. Examine the list provided and attempt to correct page warnings and errors.
Review the issues with your site’s mobile usability that Google found
The Mobile Usability Report highlights problems that could have an impact on how people interact with your website when using a mobile device.
Think about sending a sitemap to Search Console.
Google can find your website’s pages without this step. However, providing a sitemap through Search Console could hasten the finding of your website. You can keep track of information about it if you choose to submit it via the tool.
Check the performance of your website.
The Search performance report provides breakdowns by queries, pages, and countries to demonstrate how much traffic you’re receiving from Google Search. You may view trends for impressions, clicks, and other analytics for each of those breakdowns.
Conclusion
Anyone who owns a website can use the Google Search Console tool to find out how they are performing on Google Search and what they can do to improve their visibility on search to bring more relevant traffic to their sites.
Information on Google’s website indexing, serving, and crawling processes is available through Search Console. This can aid website owners in tracking and improving search results.
There is no requirement for daily logins to the tool. You’ll get a message from Search Console warning you if Google discovers any new problems with your website. To ensure the data is stable, you may want to verify your account once a month or whenever you make changes to the site’s content.
